Package vs Option vs 1 Solution Selling

In the DJ vertical (and the creative space at large), "package" selling is the most predominant type.  But do why understand the advantages and disadvantages to this versus "Option" selling and "1 Solution" selling? In this episode, I break down the various types of selling options and give my own endorsement to the one that I feel places the highest expression of creative value. I've never been able to articulate this as clearly as I do in this episode.

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