Strategy Episodes

In talking with DJs weekly, I get the sense we're headed for a similar 2023 where a decent amount of DJs aren't having the year in 2024 that they had hoped for as it pertains to both bookings and revenue. …

I was targeted with a Facebook or Instagram ad by a business coach in the event industry space who made the claim that scaling your business was the only way to achieve true happiness. Having run various types of DJ …

Most people think the only way you can win with a booking is by getting paid. No doubt, that is important. But in this episode, I offer two other "wins" you can gain from a booking that are rarely talked …

I had a completely different direction I was going on the podcast this week and then the Knot's Do No Play List article (from January 2024) made the rounds on social media. As usual with these things, it conjured up …

Being a mobile DJ owner is not for the faint of heart. Since running my own business, I've never found a time where I was like, "I'm bored." It doesn't matter if you're a single-op or a multi-op owner; you …

A homemade Halloween costume, Chevrolet Astro van seats, and blowing $1000. What do these things have to do with being the highest priced DJ on a preferred venue list where you find yourself unable to land events due to the …

Is networking your kryptonite? Or maybe you find it challenging to do it efficiently (and effectively)? As someone who books business around the country (and a few internationally), it's important that I have a system that not only works but …

This episode could be a game changing listen for you. At the very least, it should give you all the confidence you would ever need to go out to the world with your pricing, no matter what it is. In …

I haven't done a rant in a while but this one is warranted. This "dream team"verbiage you're seeing by planners is not helping the industry. In fact, it further divides it. By creating this elitist category of creatives, it also …

In response to the last episode, some listeners wanted me to cover W2 (Employee) vs 1099 (Subcontractors). I've actually run my company both ways a few different times. In this episode, I share the pros and cons to both and …

One of those "learn on the job" things in the mobile DJ world is how to pay your DJs if you become a mutli-op owner. It usually starts with a copy and paste of someone else's way of doing it …

Is goal setting hard for you? It was for me. For years, I felt like I struggled striking the perfect balance between making goals too easy and too hard for myself. There was no rhyme or reason to how I'd …

I thought this interview was lost. We recorded this 5 months ago but the file was corrupted. Somehow, I worked some voodoo magic and I was able to bring it back to life. Thank God because there's some gold in …

Last year I posted an episode (Season 4, Episode 50) about a $50K theft I experienced. I had some progress on that front and shared update #2 (Season 5, Episode 22) in May of this year. Here's update #3 (more …

I've been noticing the denigration of customer service...not just on the national level but on the local level and even within the event industry. Therein lies the opportunity. In this episode, I talk through some of things I've noticed with …