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Sales Episodes

March 2, 2022

How To Stop The Ghosting In Its Tracks

Ghosting - it’s just a part of what we have to deal with as an industry…or is it? In this episode, I make a case for how we can stop it all together. It takes a commitment to not be swayed by the almighty dollar and to stand in your truth. If we do this, we’ll finally be able to get rid of not only…

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Feb. 25, 2022

How To Structure Sales Commissions For A DJ (or Any) Business

I've always been a fan of rewarding yourself (if you sell yourself) or your salespeople for a sale. There are exceptions but by and large sales is not easy - time and money spent to market for the client you want, the sales consult, the proposal, the signing of the contract and the payment. That's…

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Feb. 10, 2022

What Is Your Deposit For?

Have you ever had to articulate to a client what your deposit is for? To me, the answer to this question is just one in a line of questions that tells the story of your business. In this episode, I talk through the most commons answers to this question that I hear from DJ companies. Then, I try and…

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Jan. 28, 2022

How To Deal With Price Objections

Are you tired of constantly dealing with customers or clients who say you're too expensive or they've found a cheaper DJ? I know I was. I'd be told it was all about things like being more persuasive, responding quickly, or showing value. The reality is that it goes much deeper than that. In this …

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April 17, 2021

Brian B's Sales Follow Up Process

I often get asked about my sales follow up process. I wish I could tell you it's some elaborate formula but honestly, it's rather straightforward. That said, there are a lot of nuances. I break it all down. Be sure to have your notepad out to take some notes. SPECIAL SALSA PHOTO BOOTH PROMO THROU…

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March 14, 2020

INTERVIEW: DJ Megan Taylor - Selling Tips, Corporate Events & Music T…

In this episode, I interview Chicago's DJ Megan Taylor from Fig Media. She's one of the most in-demand corporate event DJs in the US. Beyond her DJ skills, she is a sales assassin. She spills the tea on some selling tips, talks about the corporate event hustle, and we go through a few tracks togeth…

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Feb. 12, 2020

How To Change The Perception Of Your Associate DJs As 'B-Listers"

Are you in a situation where people see you as the face of your DJ company and your team as bunch of B-Listers? In this episode, I cover how to elevate the value of your DJ "team" in the eyes of clients and referral sources. Enjoying this podcast? Leave a review on the Apple Podcast App. Want a top…

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Feb. 1, 2020

INTERVIEW: Melissa Fancy - Pricing Tips From An Event Planner

In this episode, I interview Melissa Fancy with Melissa Fancy Events. She's a destination event planner who services the luxury market. DJs ask me all the time how to land and price themselves within that upper tier market. Why not ask a planner directly? You'll hear what you need to do to land …

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Dec. 16, 2019

Quoting Multi-Day Travel DJ Events

In this episode, I talk through multi-day destinations events - how to quote them and some resources for gear, etc. Have a topic you want covered? DM me on Instagram @thetraveldjblend. Enjoying this podcast? Leave a review on iTunes.

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Nov. 16, 2019

INTERVIEW: Rob Ferre - Booking Corporate Events

In this episode, I interview Rob Ferre, a mobile DJ out of Salt Lake City, Utah. Rob has successfully transitioned from local wedding events to speaking and entertaining at some of the top corporate events around the country. He shares some tips for breaking into that market. Like this podcast? L…

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Aug. 19, 2019

Keeping A Premium For Your Rate During A Recession

Recessions are inevitable. Do you every worry about how to keep your rate at a premium when those downturns in the economy come to fruition? We talk about just that in this episode. Enjoying this podcast? Leave a review on iTunes. Want a topic covered? DM me on Instagram @thetraveldjblend

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May 3, 2019

Quoting Travel DJ Events

I walk through some parameters to consider in quoting travel DJ events.

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April 5, 2019

Pricing With Low Guest Counts, Rock N Roll Music I'm Playing At My We…

I received a DM from a DJ asking how I price differently for lower than normal guest counts. I also talk through what Rock N Roll songs I'm playing at my weddings.

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March 23, 2019

Prospecting - What it is, why you should do it, and how to start

People always ask me how I land events all over the world. One of the biggest ways I'm able to get those events is due to "prospecting" As a destination DJ, this is a huge part of my process. In this episode, I talk though it from a 35,000 foot view.

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March 12, 2019

DJ Wellness, MJ Update, The Client Journey (from inquiry to end of ev…

I give 2 tips on DJ wellness, a MJ update from my event this past weekend, and answer a listener's request about my client's journey (from inquiry to end of event).

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