Sales Episodes

In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out? Newsflash: It's not to yell louder or spend more on advertising. It's about going deeper. One of the ways to do this is through story-…

From time to time this year, I will be sharing tools on this podcast that I use which I think can help you as a DJ. In this episode, I sit down with VIBO's founder, Michael Mahler. Vibo is an event planning music app that I've been using ever since it launched in the US back in 2017. For those n…

I've had a ton of conversations with DJ company owners recently and unlike previous years where we all were tracking in somewhat the same direction, this year (2023) I'm hearing a lot of companies that are in "feast" mode while a considerable amount of others are in "famine" mode. Why is this? And…

I've been pretty vocal about the need for me to get a 75% deposit from clients upon booking. This isn't about a money grab - in fact, far from it. In this episode, I break it down to help a DJ who tried to make the shift to this 75% with a client and it caused some pushback from said client. The DJ…

It's been a badge of honor for so long in our industry to not only book events in bulk but to book them as far out as possible. It shows you are in demand. It proves that you marketing is paying off. It puts you in a rare class of the elite DJ. Or does it? In this episode, I give you the other si…

This is a listener requested topic - whether it's a planner or a DJ or a venue representative, each (in a lot of cases) feels like they should control the timeline. How do you handle a situation where there is dissension amongst the client and vendor team on this issue? In this episode, I give you…

Have you ever thought about DJ'ing internationally? 9 times out of 10 most clients are going to have a planner help them with this. So who better to ask about this than a planner who ONLY does international work but is based in the United States. In today's interview, we talk with Paulina Corvi fro…

This is a listener requested topic - when to split your company brand in two. In this episode, I share a little of my story and how it came to pass that I created 2 companies with vastly different processes, value offerings, and price points. There's a time and place for making the split but knowin…

Has anyone else seen an increase of after party inquiries? I feel like once a week I'm getting a call for this type of event. In this episode, I talk through why I think after parties are on the rise and furthermore why I think they're here to stay. I give you some reasons why I think you should …

As a continuation of my last episode, the question of what clients are paying for is going to be more prevalent than ever. I speak from recent personal experience. This is great news for those that take the time to define what it is they do (beyond the pretty) and spell out where the client's dolla…

Most people don't want to poke the bear or deal with the elephant in the room. It's uncomfortable, possibly painful, and it's not the most fun thing to talk about. However, like a train coming down the tracks, it's not going to reverse course. It's coming (for some, it's already here) so best to ha…

We're in the midst of industry convention season. Do you have a strategy in not only deciding which ones to attend but also how to maximize your investment at them? What's a true win? In this episode, I side down with one of my really good friends and photographer extraordinaire, Phillip Van Nost…

Ever dealt with a parent of the bride or groom who is almost sabotaging the wedding by being on a power trip? How do you balance your allegiance to the person signing the contract with the person(s) who could be paying for the wedding? In this episode, I give you my take on how I would handle somet…

In this episode, I share why I think a negative can actually be a positive. We start out saying "no" as a child but at some point, we're told we should always say "yes". As entrepreneurs, I believe we need to get back to our child-like roots.

One of my podcast premium content subscribers asked me to cover how I create and present my custom proposals. It's morphed over the years and I feel like I have it in the best place I possibly can (at the moment). In this episode, I talk through what I include in the proposal, the tools I use to cr…