Season 6

Though it's not often considered, clarity in messaging is critical in closing a sale, gaining marketshare, justifying your rate, etc. If you are struggling in any of these areas, it almost always is directly linked to a confusing message. In this episode, I share 5 questions to run every bit of com…

I had a "triple event" weekend which was both a sobering reminder and an encouragement to pursuing artistry. When I was starting out in this industry, my whole sales process and value proposition was wrapped into what I could do "at" their event. The problem with that is you can't guarantee a lot …

With my music episodes, I try to present to you evergreen tracks that will be with you for a while. I subscribe to a ton of record pools beyond digging through blogs, Patreon, streaming services, Shazam, and the like. I thought I would share my top 10 most interesting musical track finds with you f…

Earlier this year, the Knot published 26 "Do Not Play Songs" from the perspective of a guest attending a wedding. Some (not all) DJs made comments to the effect of, "These are go to songs for me" or "I'd feel handicapped without them." In an effort to help those DJs, Drew Pierce (fellow DJ, editor …

Earlier this year, the Knot published 26 "Do Not Play Songs" from the perspective of a guest attending a wedding. Some (not all) DJs made comments to the effect of, "These are go to songs for me" or "I'd feel handicapped without them." In an effort to help those DJs, Drew Pierce (fellow DJ, editor …

In talking with DJs weekly, I get the sense we're headed for a similar 2023 where a decent amount of DJs aren't having the year in 2024 that they had hoped for as it pertains to both bookings and revenue. In the same breath, they are hopeful based on inquiries for the upcoming year (2025). I've alw…

I was targeted with a Facebook or Instagram ad by a business coach in the event industry space who made the claim that scaling your business was the only way to achieve true happiness. Having run various types of DJ businesses - from a large scale multi-op to a boutique agency to a single-op, I ca…

Most people think the only way you can win with a booking is by getting paid. No doubt, that is important. But in this episode, I offer two other "wins" you can gain from a booking that are rarely talked about but will absolutely move the needle forward in your business. I also discuss 2 monetary l…

I had a completely different direction I was going on the podcast this week and then the Knot's Do No Play List article (from January 2024) made the rounds on social media. As usual with these things, it conjured up a lot of emotion within the DJ community and boy did we see a few folks get trigger…

With my music episodes, I try to present to you evergreen tracks that will be with you for a while. I subscribe to a ton of record pools beyond digging through blogs, Patreon, streaming services, Shazam, and the like. I thought I would share my top 10 most interesting musical track finds with you f…

Being a mobile DJ owner is not for the faint of heart. Since running my own business, I've never found a time where I was like, "I'm bored." It doesn't matter if you're a single-op or a multi-op owner; you will always have a never ending list of things to do. That being said, we should never be b…

A homemade Halloween costume, Chevrolet Astro van seats, and blowing $1000. What do these things have to do with being the highest priced DJ on a preferred venue list where you find yourself unable to land events due to the other lower priced DJs on the list? You'll have to listen to find out.

With my music episodes, I try to present to you evergreen tracks that will be with you for a while. I subscribe to a ton of record pools beyond digging through blogs, Patreon, streaming services, Shazam, and the like. I thought I would share my top 10 most interesting musical track finds with you f…

With my music episodes, I try to present to you evergreen tracks that will be with you for a while. I subscribe to a ton of record pools beyond digging through blogs, Patreon, streaming services, Shazam, and the like. I thought I would share my top 10 most interesting musical track finds with you f…