General Business Episodes

In the DJ vertical (and the creative space at large), "package" selling is the most predominant type. But do why understand the advantages and disadvantages to this versus "Option" selling and "1 Solution" selling? In this episode, I break down …

Here's a listener requested topic. You're NOT an owner...but a pseudo single-op who gets booked out by booking agents and DMCs. You've done the work to improve who you are and operate differently than when you were first added to …

On this season of the podcast, from time to time, I will be sharing with you some of the personal tools that I use which I think can help you as a DJ. In this episode, I sit down with …

Are you in place where you want to punch up to the next level of clientele but are struggling to get there or at least have some consistency with landing the next level of clientele? Then this is for you. …

In the last couple years, I've been blessed to punch up in working with high net worth clientele. At the ultra luxury level, there's quite a difference in what those types of clients value and the behavior that needs to …

In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out? Newsflash: It's not to yell louder or spend more on advertising. …

From time to time this year, I will be sharing tools on this podcast that I use which I think can help you as a DJ. In this episode, I sit down with VIBO's founder, Michael Mahler. Vibo is an …

I've had a ton of conversations with DJ company owners recently and unlike previous years where we all were tracking in somewhat the same direction, this year (2023) I'm hearing a lot of companies that are in "feast" mode while …

This is a listener requested topic. An EPK (Electronic Press Kit) is seen often in the nightlife world. But is it necessary in the Private Even Space? The answer is - it depends. Unfortunately, this is not a black or …

I've been pretty vocal about the need for me to get a 75% deposit from clients upon booking. This isn't about a money grab - in fact, far from it. In this episode, I break it down to help a …

It's been a badge of honor for so long in our industry to not only book events in bulk but to book them as far out as possible. It shows you are in demand. It proves that you marketing is …

On the heels of the last episode, I share a tremendous failure of the business this year. There's no doubt this has given me some character stripes - that is for sure. In this episode, I share what happened, how …

What would you attempt to do if you knew you would fail? But in failing, you knew there would be a positive return from it. The reality is that failure is always possible. In fact, it's more than likely probable. …

I have found that part of preparing for a new year is deciding whether or not to implement changes to your business or stay the course. That requires a decision to be made. But what should guide your decision making …

As we get ready to jump into 2023, it's important to get things re-aligned before we jump back into the day to day. In the last episode we talked about clarity around the vision. This episode is sort of a …