Strategy Episodes

Most people don't want to poke the bear or deal with the elephant in the room. It's uncomfortable, possibly painful, and it's not the most fun thing to talk about. However, like a train coming down the tracks, it's not going to reverse course. It's coming (for some, it's already here) so best to ha…

PREMIUM CONTENT PODCAST EPISODE: There's a saying that goes, "leaders are readers". I stand behind that 100%. In this particular episode, I give you my top 3 out of 10 books that need to be on your reading list if you're running a DJ business. SPOILER: While I know we have some incredible author…

I think the saying goes, "Father time is undefeated". That being said, in this day and age, we have all the tools and resources to DJ much longer than ever before. So how do you have longevity in the DJ game? In this episode, I share 6 tips which I believe give you the biggest chance for staying a…

We're in the midst of industry convention season. Do you have a strategy in not only deciding which ones to attend but also how to maximize your investment at them? What's a true win? In this episode, I side down with one of my really good friends and photographer extraordinaire, Phillip Van Nost…

Ever dealt with a parent of the bride or groom who is almost sabotaging the wedding by being on a power trip? How do you balance your allegiance to the person signing the contract with the person(s) who could be paying for the wedding? In this episode, I give you my take on how I would handle somet…

Often we think of leadership as only being needed for companies with a lot of employees and generally, you're thrust into the role as the company grows without any training whatsoever. That can lead to some costly mistakes if you aren't careful. In this episode, I sit down with Broc Barton owner of…

Upon looking at the title, you might think to yourself, "This guy sure is full of himself! A rider? For a private event DJ?" The answer is 'no' to the full of himself part but 'yes' to the need for a private event DJ. In this episode, I talk through why I feel it's important to have one and some of…

Have you heard of The DJ Collective? In this episode, I talk through what it is, why it started, how it launched and really the ethos behind the experience. There's a reason it has either sold out or oversold every year and it goes back to the foundation. It has never wavered...though it has evolve…

As a full-time destination event DJ, I'm booking all my travel right now for events up through May. As I did a search last week for some flights, I was shocked to find ticket prices were in some cases THREE TIMES more than the typical price. So how do you handle this? Especially when you're quoting…

Sometimes pop culture gives us moments (both good and bad) that we can learn from. Last night was one of them, especially as entertainers, at one the world's premiere events. In this episode, I give you 5 things we can learn as entertainers from the Will Smith and Chris Rock Oscar moment.

In this episode, I share why I think a negative can actually be a positive. We start out saying "no" as a child but at some point, we're told we should always say "yes". As entrepreneurs, I believe we need to get back to our child-like roots.

This might be one of the most valuable episodes I've ever recorded and not for the reason you think. Getting 5 star reviews is important no doubt, but building a foundation for your business that allows you to get them for 'a process that is certain' rather than 'an outcome that is not' is a game c…

One of my podcast premium content subscribers asked me to cover how I create and present my custom proposals. It's morphed over the years and I feel like I have it in the best place I possibly can (at the moment). In this episode, I talk through what I include in the proposal, the tools I use to cr…

Whether we realize it or not, we all have a red line - that is, a place where we won't let a client or a creative partner (i.e. a planner, photographer, etc.) cross. If they go beyond that line, it threatens the quality of the work or at the very least, sets a terrible precedent for the remainder o…

Ghosting - it’s just a part of what we have to deal with as an industry…or is it? In this episode, I make a case for how we can stop it all together. It takes a commitment to not be swayed by the almighty dollar and to stand in your truth. If we do this, we’ll finally be able to get rid of not only…