Strategy Episodes

One of those "learn on the job" things in the mobile DJ world is how to pay your DJs if you become a mutli-op owner. It usually starts with a copy and paste of someone else's way of doing it and then it morphs into whatever it takes to keep your Djs on the staff. Guilty, party of 1 of those approac…

Is goal setting hard for you? It was for me. For years, I felt like I struggled striking the perfect balance between making goals too easy and too hard for myself. There was no rhyme or reason to how I'd figure out what my goals were. A few years back, I started to get real intentional about my g…

I thought this interview was lost. We recorded this 5 months ago but the file was corrupted. Somehow, I worked some voodoo magic and I was able to bring it back to life. Thank God because there's some gold in here. Malike Adigun is crushing it in Florida with his company, Curate Entertainment. A…

Last year I posted an episode (Season 4, Episode 50) about a $50K theft I experienced. I had some progress on that front and shared update #2 (Season 5, Episode 22) in May of this year. Here's update #3 (more than 20 months after the theft occurred). Cliff notes version: I'm stilling clinging to t…

I've been noticing the denigration of customer service...not just on the national level but on the local level and even within the event industry. Therein lies the opportunity. In this episode, I talk through some of things I've noticed with the decline of service and I give a few tips on how you c…

Recently, there was a discussion in the private event DJ world about how the McDonald's model should be considered as something for DJ companies to emulate - selling services for cheap (and potentially even a subpar product) to produce big net revenue numbers. But is that fool's gold? What are th…

When the financial belts of our clients tighten or a disaster strikes (hello wildfires, oil spills and COVID), you're able to really test how resilient of a pricing model you have. When it comes down to it and things aren't booking, what do you do? A lot of companies are dropping their prices in or…

It's an interesting time we're in. A lot of DJs (and event professionals at large) are dealing with clients who are asking for discounts, concessions, compromises to process, etc. This inevitably leads to the "woe is me" argument that has led some to suggest that all mobile DJs should be given a l…

I've always been relatively healthy. That said, I had my fair share of late night eats and energy drinks to get me through gig seasons. But as I got into my mid-late 30s, I definitely was starting to feel the effects of some of these poor choices. I would randomly get injured, back flair ups, indig…

At the end of the day, your client contract tells the ultimate story of your business. With that premise, why is it that our industry often settles for copy and pasting from others or downloading contract templates? Not only does this potentially expose your business to tremendous legal risk but i…

A listener requested topic. Gifting is so broad so I decided in this episode to zero in on "vendor" gifting. There are so many reasons why you should consider doing this. How you implement it can be just as varied. When you do this is critical for maximum impact. But everyone also wants to be uniqu…

We've all heard of people who buy houses that are at the top end or above their budget and then they have no money to purchase the necessities to compliment the purchase. They are often referred to as "house poor". Believe it or not, this happens quite often in the private event world. Clients wil…

In this episode, I talk through this idea of either leading or following prospects when it comes to a sales consult or discovery meeting. For so many, the idea of the DJ company driving those interactions may lead to repelling a potential client. Yes, that's true, but I believe that's a good thing.…

So you're a thriving private event DJ in the #2 market in the US and you decide to start over in a new market. What goes into a decision like this? Do you keep your original market location or dump it and go all in on the new one? What's the way to gain marketshare in a saturated market that has …

Last year I posted an episode (Season 4, Episode 50) about the $50K theft I experienced. I've had some progress on that front and wanted to share an update in hopes of helping other DJs that might find themselves in this predicament. I believe the old adage goes something like, "The wheels of justi…