General Business Episodes

Sometimes pop culture gives us moments (both good and bad) that we can learn from. Last night was one of them, especially as entertainers, at one the world's premiere events. In this episode, I give you 5 things we can learn as entertainers from the Will Smith and Chris Rock Oscar moment.

In this episode, I share why I think a negative can actually be a positive. We start out saying "no" as a child but at some point, we're told we should always say "yes". As entrepreneurs, I believe we need to get back to our child-like roots.

This might be one of the most valuable episodes I've ever recorded and not for the reason you think. Getting 5 star reviews is important no doubt, but building a foundation for your business that allows you to get them for 'a process that is certain' rather than 'an outcome that is not' is a game c…

One of my podcast premium content subscribers asked me to cover how I create and present my custom proposals. It's morphed over the years and I feel like I have it in the best place I possibly can (at the moment). In this episode, I talk through what I include in the proposal, the tools I use to cr…

Whether we realize it or not, we all have a red line - that is, a place where we won't let a client or a creative partner (i.e. a planner, photographer, etc.) cross. If they go beyond that line, it threatens the quality of the work or at the very least, sets a terrible precedent for the remainder o…

Ghosting - it’s just a part of what we have to deal with as an industry…or is it? In this episode, I make a case for how we can stop it all together. It takes a commitment to not be swayed by the almighty dollar and to stand in your truth. If we do this, we’ll finally be able to get rid of not only…

I've always been a fan of rewarding yourself (if you sell yourself) or your salespeople for a sale. There are exceptions but by and large sales is not easy - time and money spent to market for the client you want, the sales consult, the proposal, the signing of the contract and the payment. That's…

Have you ever had to articulate to a client what your deposit is for? To me, the answer to this question is just one in a line of questions that tells the story of your business. In this episode, I talk through the most commons answers to this question that I hear from DJ companies. Then, I try and…

Are you tired of constantly dealing with customers or clients who say you're too expensive or they've found a cheaper DJ? I know I was. I'd be told it was all about things like being more persuasive, responding quickly, or showing value. The reality is that it goes much deeper than that. In this …

Don't you hate it when advertisers call you and want you to advertise or marketers ping you wanting you to to participate in something you have no interest in doing? You don't want to say yes but you also might not have the heart to say no. How can you word something professionally that stops them…

It's a New Year...but man did this last one (2021) kick my butt; to the point that I ran out of gas and am just now finally getting well. I talk through how to have your family or significant others support you when things get crazy then share 2 things that radically changed my year in 2021. Lin…

Rant...Errr...DJ Dad Talk Time. From the inception of this podcast, the goals have been to #1 - have conversations that others in our industry aren't having; ones that go deeper than surface level and #2 - push our industry forward. So when I see something that runs contrary to that, I feel it's m…

It takes a minute for me to get there but the crux of this episode is about transparency (especially with our social media). Do our clients really need to see everything? I think there is a line and at some point, transparency has some diminishing returns if you don't hold it in check. Here's my t…

One thing I feel like I'm really good at is multi-tasking and getting things done. I DJ and sell my own events, run a DJ Experience called the DJC, record this podcast, run a coaching group and do individual coaching, am in 3 masterminds myself, have a mid-level DJ brand I own, handle my own socia…

Is there a difference between being thirsty and hungry? Absolutely there it is. In this episode, I break down the nuances between the two and talk through why I feel it's imperative that you get this right. This could literally make or break certain opportunities that are presented to you. DJs: I…