What Happens When The Bottom Falls Out Of Your Pricing Model?

When the financial belts of our clients tighten or a disaster strikes (hello wildfires, oil spills and COVID), you're able to really test how resilient of a pricing model you have. When it comes down to it and things aren't booking, what do you do? A lot of companies are dropping their prices in order to keep business coming through the door. Sounds like a solid strategy, but is it? Have you ever thought of the consequences of making that type of move? In this episode, I talk through both the short-term and long-term effects of a price reduction strategy as well as how to create a pricing structure that not only allows you to make it to the other side but to do so in an even stronger position than you are today.

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