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As a continuation of my last episode, the question of what clients are paying for is going to be more prevalent than ever. I speak from recent personal experience. This is great news for those that take the time to define what it is they do (beyond the pretty) and spell out where the client's dollars are earmarked. I believe the future of the business will demand us go there in defining uniqueness. This will make it impossible to replicate for every DJ business out there.
As a continuation of my last episode, the question of what clients are paying for is going to be more prevalent than ever. I speak from recent personal experience. This is great news for those that take the time to define what it is they do (beyond the pretty) and spell out where the client's dollars are earmarked. I believe the future of the business will demand us go there in defining uniqueness. This will make it impossible to replicate for every DJ business out there. .
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Part 2 of 2 wedding music "left turns" - songs that you didn't see coming; where the DJ takes things in a different direction than the norm or what the crowd was expecting. Joining me as guest contributors are Drew …
In this episode, I share a few stories from some of my latest events - DJ'ing with (almost ) no pants, some epic toasts and a revelation about getting older. DJs: Interested in Heavy Hits Music Pool? Go to heavyhits.com …
Rant...Errr...DJ Dad Talk Time. From the inception of this podcast, the goals have been to #1 - have conversations that others in our industry aren't having; ones that go deeper than surface level and #2 - push our industry forward. …
I'm on the road today and I always bring my podcasting gear just in case inspiration strikes. Today is one of those days. I give some updated travel hacks that I'm utilizing - I cover airport lounges, hotels, snacks and …
In the DJ vertical (and the creative space at large), "package" selling is the most predominant type. But do why understand the advantages and disadvantages to this versus "Option" selling and "1 Solution" selling? In this episode, I break down …
