Is Expansion The Metric For Success?

Recently, there was a discussion in the private event DJ world about how the McDonald's model should be considered as something for DJ companies to emulate - selling services for cheap (and potentially even a subpar product) to produce big net revenue numbers. But is that fool's gold? What are the pros and cons of such an approach? The opposite of this is to sell to less clients for more money. But is there another way other than those two options? I believe there is. We discuss all of this and more on this episode.

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