Strategy Episodes

I've always been a fan of rewarding yourself (if you sell yourself) or your salespeople for a sale. There are exceptions but by and large sales is not easy - time and money spent to market for the client you …

I've heard a lot of DJ podcasts recently reference the benefit of short formality song edits and NY/NJ Mini Dance Sets. I want to give the other side of that argument. Simply put, I'm not a fan of either. I …

Have you ever had to articulate to a client what your deposit is for? To me, the answer to this question is just one in a line of questions that tells the story of your business. In this episode, I …

Are you tired of constantly dealing with customers or clients who say you're too expensive or they've found a cheaper DJ? I know I was. I'd be told it was all about things like being more persuasive, responding quickly, or …

Don't you hate it when advertisers call you and want you to advertise or marketers ping you wanting you to to participate in something you have no interest in doing? You don't want to say yes but you also might …

It's a New Year...but man did this last one (2021) kick my butt; to the point that I ran out of gas and am just now finally getting well. I talk through how to have your family or significant others …

Rant...Errr...DJ Dad Talk Time. From the inception of this podcast, the goals have been to #1 - have conversations that others in our industry aren't having; ones that go deeper than surface level and #2 - push our industry forward. …

It takes a minute for me to get there but the crux of this episode is about transparency (especially with our social media). Do our clients really need to see everything? I think there is a line and at some …

One thing I feel like I'm really good at is multi-tasking and getting things done. I DJ and sell my own events, run a DJ Experience called the DJC, record this podcast, run a coaching group and do individual coaching, …

Is there a difference between being thirsty and hungry? Absolutely there it is. In this episode, I break down the nuances between the two and talk through why I feel it's imperative that you get this right. This could literally …

As you move into higher end events, you will inevitably be working with a planner. So it makes sense to ask, what are planners looking for in DJ Set-ups? This may influence what you invest money into. I don't think …

Getting a little deep in the weeds on this one. Once you move from hobby/amateur creative to professional, can you measure quality? Unless it's a specific metric, I think it becomes more of a stylistic question, then one of quality. …

In the last episode, I ran out of time to give an in depth Engage Summits overview. So in this episode, I hit the highlights of what to expect should you ever decide to go. I wish something like this …

As someone who has had a podcast for the last 3 years, I take seriously the responsibility to deliver episodes that have content where I have done the work to study the issue at hand. When I see others not …

I used to think that event attire didn't REALLY matter as an entertainer at private event functions. If the skills were on point, fashion was just an after thought. Maybe I was right when I first started. However, these days …