Strategy Episodes

It's been a badge of honor for so long in our industry to not only book events in bulk but to book them as far out as possible. It shows you are in demand. It proves that you marketing is …

On the heels of the last episode, I share a tremendous failure of the business this year. There's no doubt this has given me some character stripes - that is for sure. In this episode, I share what happened, how …

What would you attempt to do if you knew you would fail? But in failing, you knew there would be a positive return from it. The reality is that failure is always possible. In fact, it's more than likely probable. …

I have found that part of preparing for a new year is deciding whether or not to implement changes to your business or stay the course. That requires a decision to be made. But what should guide your decision making …

As we get ready to jump into 2023, it's important to get things re-aligned before we jump back into the day to day. In the last episode we talked about clarity around the vision. This episode is sort of a …

As we get ready to jump into 2023, I felt this was a timely topic. Clarity around the vision of an organization is mission critical to their success. In this episode, I give you six questions to answer which will …

I just finished the Engage Conference (#4 of 4 that I attended in 2022). For this last one in Arizona, I was the general sessions DJ and I also did a pool set...in 42 degree weather. Yes, I had to …

I just finished the Engage Conference (#4 of 4 that I attended in 2022). For this last one in Arizona, I was the general sessions DJ. In this episode, I talk through my strategy for DJ'ing a multi-day general session …

I just finished the Engage Conference (#4 of 4 that I attended in 2022). For this last one in Arizona, I was the general sessions DJ. In this episode, I talk through my strategy with the conference in general, some …

Starting a new series within the podcast called "Inside The DJC". This is a like getting a backstage pass into the thinking of a event producer but I will always tie it back into application for your individual business. In …

This is a listener requested topic - whether it's a planner or a DJ or a venue representative, each (in a lot of cases) feels like they should control the timeline. How do you handle a situation where there is …

Have you ever thought about DJ'ing internationally? 9 times out of 10 most clients are going to have a planner help them with this. So who better to ask about this than a planner who ONLY does international work but …

This is a listener requested topic - when to split your company brand in two. In this episode, I share a little of my story and how it came to pass that I created 2 companies with vastly different processes, …

Has anyone else seen an increase of after party inquiries? I feel like once a week I'm getting a call for this type of event. In this episode, I talk through why I think after parties are on the rise …

As a continuation of my last episode, the question of what clients are paying for is going to be more prevalent than ever. I speak from recent personal experience. This is great news for those that take the time to …