Strategy Episodes

This is a follow up to my previous episode on the DJC Recharge. In this episode, I explain the differences between our November experience and what is happening in July (our Recharge) as well as how this differentiates between other …

What is the DJ Collective Recharge? Yes, it's different than our annual November event. I sincerely wish there would have been something like this when I was starting off so that I didn't have to ONLY learn from personally making …

Those that do the "private event" traveling DJ thing for more than a one-off gig or two are rare. Drew Pierce has been in it for a while but since 2020 has really gone "all in". In this interview, I …

Just got off a week where I went on an invite only FAM trip to Vail, CO and have another invite only FAM I'm attending next month in Martha's Vineyard. If that wasn't enough, I'm hosting my own 'minis' in …

Ever been hit up by a travel DJ for gear and don't know what to charge or how to quote? Or maybe you're getting asked to DJ out of market and want to get the inside scoop on how gear …

In the DJ vertical (and the creative space at large), "package" selling is the most predominant type. But do why understand the advantages and disadvantages to this versus "Option" selling and "1 Solution" selling? In this episode, I break down …

Here's a listener requested topic. You're NOT an owner...but a pseudo single-op who gets booked out by booking agents and DMCs. You've done the work to improve who you are and operate differently than when you were first added to …

On this season of the podcast, from time to time, I will be sharing with you some of the personal tools that I use which I think can help you as a DJ. In this episode, I sit down with …

Are you in place where you want to punch up to the next level of clientele but are struggling to get there or at least have some consistency with landing the next level of clientele? Then this is for you. …

In the last couple years, I've been blessed to punch up in working with high net worth clientele. At the ultra luxury level, there's quite a difference in what those types of clients value and the behavior that needs to …

In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out? Newsflash: It's not to yell louder or spend more on advertising. …

From time to time this year, I will be sharing tools on this podcast that I use which I think can help you as a DJ. In this episode, I sit down with VIBO's founder, Michael Mahler. Vibo is an …

I've had a ton of conversations with DJ company owners recently and unlike previous years where we all were tracking in somewhat the same direction, this year (2023) I'm hearing a lot of companies that are in "feast" mode while …

This is a listener requested topic. An EPK (Electronic Press Kit) is seen often in the nightlife world. But is it necessary in the Private Even Space? The answer is - it depends. Unfortunately, this is not a black or …

I've been pretty vocal about the need for me to get a 75% deposit from clients upon booking. This isn't about a money grab - in fact, far from it. In this episode, I break it down to help a …