Marketing Episodes

In the last couple years, I've been blessed to punch up in working with high net worth clientele. At the ultra luxury level, there's quite a difference in what those types of clients value and the behavior that needs to …

In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out? Newsflash: It's not to yell louder or spend more on advertising. …

From time to time this year, I will be sharing tools on this podcast that I use which I think can help you as a DJ. In this episode, I sit down with VIBO's founder, Michael Mahler. Vibo is an …

I've had a ton of conversations with DJ company owners recently and unlike previous years where we all were tracking in somewhat the same direction, this year (2023) I'm hearing a lot of companies that are in "feast" mode while …

This is a listener requested topic. An EPK (Electronic Press Kit) is seen often in the nightlife world. But is it necessary in the Private Even Space? The answer is - it depends. Unfortunately, this is not a black or …

I've been pretty vocal about the need for me to get a 75% deposit from clients upon booking. This isn't about a money grab - in fact, far from it. In this episode, I break it down to help a …

It's been a badge of honor for so long in our industry to not only book events in bulk but to book them as far out as possible. It shows you are in demand. It proves that you marketing is …

This is a listener requested topic - whether it's a planner or a DJ or a venue representative, each (in a lot of cases) feels like they should control the timeline. How do you handle a situation where there is …

Have you ever thought about DJ'ing internationally? 9 times out of 10 most clients are going to have a planner help them with this. So who better to ask about this than a planner who ONLY does international work but …

This is a listener requested topic - when to split your company brand in two. In this episode, I share a little of my story and how it came to pass that I created 2 companies with vastly different processes, …

Has anyone else seen an increase of after party inquiries? I feel like once a week I'm getting a call for this type of event. In this episode, I talk through why I think after parties are on the rise …

We're in the midst of industry convention season. Do you have a strategy in not only deciding which ones to attend but also how to maximize your investment at them? What's a true win? In this episode, I side down …

Ever dealt with a parent of the bride or groom who is almost sabotaging the wedding by being on a power trip? How do you balance your allegiance to the person signing the contract with the person(s) who could be …

In this episode, I share why I think a negative can actually be a positive. We start out saying "no" as a child but at some point, we're told we should always say "yes". As entrepreneurs, I believe we need …

This is a once a month re-occurring series where Joe Bunn and myself talk marketing tips that are pertinent to the working DJ. Whether you are a single op, established multi-op owner or veteran DJ company, we do our best …