Marketing Episodes

Though it's not often considered, clarity in messaging is critical in closing a sale, gaining marketshare, justifying your rate, etc. If you are struggling in any of these areas, it almost always is directly linked to a confusing message. In this episode, I share 5 questions to run every bit of com…

In talking with DJs weekly, I get the sense we're headed for a similar 2023 where a decent amount of DJs aren't having the year in 2024 that they had hoped for as it pertains to both bookings and revenue. In the same breath, they are hopeful based on inquiries for the upcoming year (2025). I've alw…

Most people think the only way you can win with a booking is by getting paid. No doubt, that is important. But in this episode, I offer two other "wins" you can gain from a booking that are rarely talked about but will absolutely move the needle forward in your business. I also discuss 2 monetary l…

A homemade Halloween costume, Chevrolet Astro van seats, and blowing $1000. What do these things have to do with being the highest priced DJ on a preferred venue list where you find yourself unable to land events due to the other lower priced DJs on the list? You'll have to listen to find out.

Is networking your kryptonite? Or maybe you find it challenging to do it efficiently (and effectively)? As someone who books business around the country (and a few internationally), it's important that I have a system that not only works but is manageable with all the other things I have going on …

This episode could be a game changing listen for you. At the very least, it should give you all the confidence you would ever need to go out to the world with your pricing, no matter what it is. In the last month and a half, I've been asking clients this question: What Is Your Overall Event Budget?…

I thought this interview was lost. We recorded this 5 months ago but the file was corrupted. Somehow, I worked some voodoo magic and I was able to bring it back to life. Thank God because there's some gold in here. Malike Adigun is crushing it in Florida with his company, Curate Entertainment. A…

Recently, there was a discussion in the private event DJ world about how the McDonald's model should be considered as something for DJ companies to emulate - selling services for cheap (and potentially even a subpar product) to produce big net revenue numbers. But is that fool's gold? What are th…

It's an interesting time we're in. A lot of DJs (and event professionals at large) are dealing with clients who are asking for discounts, concessions, compromises to process, etc. This inevitably leads to the "woe is me" argument that has led some to suggest that all mobile DJs should be given a l…

A listener requested topic. Gifting is so broad so I decided in this episode to zero in on "vendor" gifting. There are so many reasons why you should consider doing this. How you implement it can be just as varied. When you do this is critical for maximum impact. But everyone also wants to be uniqu…

We've all heard of people who buy houses that are at the top end or above their budget and then they have no money to purchase the necessities to compliment the purchase. They are often referred to as "house poor". Believe it or not, this happens quite often in the private event world. Clients wil…

So you're a thriving private event DJ in the #2 market in the US and you decide to start over in a new market. What goes into a decision like this? Do you keep your original market location or dump it and go all in on the new one? What's the way to gain marketshare in a saturated market that has …

In the DJ vertical (and the creative space at large), "package" selling is the most predominant type. But do why understand the advantages and disadvantages to this versus "Option" selling and "1 Solution" selling? In this episode, I break down the various types of selling options and give my own …

Here's a listener requested topic. You're NOT an owner...but a pseudo single-op who gets booked out by booking agents and DMCs. You've done the work to improve who you are and operate differently than when you were first added to the roster. How do you go about having that conversation about the "n…

Are you in place where you want to punch up to the next level of clientele but are struggling to get there or at least have some consistency with landing the next level of clientele? Then this is for you. In this episode, I share with you three ways to prepare yourself for that next level and how …