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In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out? Newsflash: It's not to yell louder or spend more on advertising. It's about going deeper. One of the ways to do this is through story-telling. This isn't new..."story" is a marketing buzz word. But even with it out there, not may people are doing it....or at least not doing it well. In this episode, I talk through not only why it's important, but how to format those stories, and then I give you 4 types of stories you should be telling as well as 4 steps to telling better stories. Even if we all are sharing stories, mine and yours will be unique....and that's when/how we attract our tribe (ideal clients).
In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out? Newsflash: It's not to yell louder or spend more on advertising. It's about going deeper. One of the ways to do this is through story-telling. This isn't new..."story" is a marketing buzz word. But even with it out there, not may people are doing it....or at least not doing it well. In this episode, I talk through not only why it's important, but how to format those stories, and then I give you 4 types of stories you should be telling as well as 4 steps to telling better stories. Even if we all are sharing stories, mine and yours will be unique....and that's when/how we attract our tribe (ideal clients).
Book Reference: Stories That Stick by Kendra Hall
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